Case Studies
Selected Work & Digital Marketing Experience
DigitalConnectr is built around practical, hands-on experience across SEO, digital marketing, website management and business development.
The projects below highlight selected work across different industries and markets, including Singapore, Australia and New Zealand.
Each project demonstrates a different combination of strategy, execution and problem-solving — from improving search visibility and website performance to supporting broader digital marketing objectives.
i-team ANZ
SEO & Digital Marketing
Industry: Commercial Cleaning Equipment & Facilities Solutions
Market: Australia & New Zealand
Role: Senior Marketing Specialist
i-team ANZ provides innovative commercial cleaning equipment and solutions for businesses across Australia and New Zealand.
The Challenge
The website needed to strengthen its organic search visibility, improve the performance of important product and service pages, and create a more structured approach to SEO and content.
The business was also operating in competitive search markets where established competitors had significantly stronger domain authority and backlink profiles.
What I Did
My responsibilities included:
Managing and developing website content
SEO and on-page optimisation
Keyword targeting
Website page optimisation
Creating and updating website pages
Preparing technical drawings
Conducting site visits
Supporting customers through the sales process
Product presentation and recommendations
Coordinating and supervising installation work
GEO and SEO Work Together
GEO doesn't replace SEO.
Your website still needs a strong foundation for traditional search, including technical SEO, relevant content, clear information architecture and a good user experience.
The same fundamentals that make a website useful to search engines and people can also contribute to making its information easier for AI systems to understand.
That's why I approach GEO as an extension of strong SEO and content strategy rather than a completely separate discipline. Explore my SEO Services to see how these foundations can support your broader digital strategy.
How DigitalConnectr Approaches AI Search
01 — Understand
Understand your business, audience, expertise, products or services and the questions your customers are likely to ask.
02 — Analyse
Review your existing website, content, search visibility and online presence to identify opportunities.
03 — Identify Topics
Identify important subjects, questions and entities associated with your business and customers.
04 — Strengthen Content
Improve or develop content that provides useful, authoritative and clearly structured information.
05 — Improve Connections
Strengthen relationships between relevant pages, topics, services and other important information across your digital presence.
06 — Monitor & Improve
AI search continues to evolve. Review search visibility, content performance and emerging opportunities over time.
Where GEO Can Fit Into Your Digital Strategy
GEO can complement several areas of digital marketing, including:
SEO
Strengthen the underlying search and website foundations.
Content Strategy
Create useful content around the questions and topics that matter to your audience. This can work alongside an SEO Content Strategy designed to build stronger topical coverage.
Website Optimisation
Improve structure, usability and the way information is presented. This can also be supported through Website Optimisation to create a stronger overall website experience.
Brand Visibility
Build a clearer and more consistent representation of your business online.
Digital PR & Authority
Develop credible external signals and references where appropriate.
GEO works best when it is part of a broader digital strategy rather than treated as a standalone tactic.
Why Work With DigitalConnectr?
SEO Experience First
GEO is closely connected to SEO, content and website optimisation. My approach is based on established digital marketing fundamentals rather than treating AI search as a shortcut.
Practical and Evidence-Based
AI search is evolving quickly. I focus on practical improvements that can benefit your website and digital presence regardless of how individual AI platforms change.
Content and Technical Perspective
My experience across SEO, content, websites and digital marketing allows me to consider both the information itself and how it is structured and presented online.
No Guaranteed AI Rankings
No legitimate SEO or GEO professional can guarantee that a particular AI system will mention, recommend or cite a business.
The focus is on strengthening the signals and content that can make your business easier to understand and discover.
AI Search Experience
My SEO and digital marketing experience includes keyword research, search intent analysis, topic clustering, content strategy, content optimisation, internal linking, website optimisation and search performance analysis.
These areas provide the foundation for helping businesses adapt their digital presence as search continues to evolve.
Frequently Asked Questions
What is GEO?
GEO stands for Generative Engine Optimisation. It refers to strategies aimed at improving how a business's information and content can be understood and represented in AI-powered search and answer experiences.
Is GEO the same as SEO?
No, although there is significant overlap.
SEO focuses primarily on improving visibility in traditional search engines, while GEO considers how information may be discovered and represented by generative AI systems.
Many of the fundamentals are shared, including useful content, clear structure, topical relevance and trustworthy information.
Can you guarantee that ChatGPT will recommend my business?
No.
AI systems generate responses based on many factors, and their behaviour can change over time. No service provider can legitimately guarantee that a particular AI platform will mention or recommend a specific business.
The focus should be on building a strong, authoritative and understandable digital presence.
Do I need GEO if I already have SEO?
Not necessarily as a separate service.
A strong SEO and content foundation already supports many of the principles relevant to AI search. GEO can be incorporated into an existing SEO, content or website optimisation strategy where appropriate.
Is GEO only for large companies?
No.
Small and growing businesses can also benefit from having clear, useful and authoritative information about their products, services and expertise available online.
How quickly can GEO produce results?
There is no fixed timeframe.
AI search is still evolving, and different systems use different sources and processes. GEO should therefore be viewed as an ongoing digital visibility strategy rather than a tactic with a guaranteed timeline.
Ready to Explore AI Search Opportunities?
AI-powered search is changing how people discover information.
Your business can start preparing by making its expertise, services and information clearer, more useful and easier to understand across your digital presence.
Tell me about your business, your website and what you're trying to achieve.