Case Studies
Selected Work & Digital Marketing Experience
DigitalConnectr is built around practical, hands-on experience across SEO, digital marketing, website management and business development.
The projects below highlight selected work across different industries and markets, including Singapore, Australia and New Zealand.
Each project demonstrates a different combination of strategy, execution and problem-solving — from improving search visibility and website performance to supporting broader digital marketing objectives.
i-team ANZ
SEO & Digital Marketing
Industry: Commercial Cleaning Equipment & Facilities Solutions
Market: Australia & New Zealand
Role: Senior Marketing Specialist
i-team ANZ provides innovative commercial cleaning equipment and solutions for businesses across Australia and New Zealand.
The Challenge
The website needed to strengthen its organic search visibility, improve the performance of important product and service pages, and create a more structured approach to SEO and content.
The business was also operating in competitive search markets where established competitors had significantly stronger domain authority and backlink profiles.
What I Did
I worked across SEO and digital marketing activities including:
SEO strategy and planning
Keyword research and search intent analysis
Topic clustering and content planning
On-page SEO
Technical SEO analysis
Content creation and optimisation
Internal linking
Competitor SEO analysis
Link-building and outreach
Google Search Console analysis
GA4 performance analysis
Google Ads campaign management and optimisation
EDM and content promotion
I also worked with the website's CMS, Sanity Studio, to publish and optimise content and manage SEO-related website updates.
SEO & Content Approach
The SEO strategy focused on identifying commercially relevant search opportunities, improving important pages and building stronger topical coverage around the products and solutions the business offered.
This included developing content briefs, improving existing content, strengthening internal links and identifying opportunities where competitors were performing more strongly in search.
Search Performance
Analysis of Google Search Console data across the periods reviewed showed an improvement in average search position from approximately 24.0 to 10.8.
The work also involved analysing search visibility, rankings, organic traffic and paid search performance to identify opportunities for further improvement.
Tools & Platforms
GA4 • Google Search Console • Ahrefs • SEMrush • Screaming Frog • Surfer SEO • Sanity Studio • Google Ads • Zoho CRM • Canva
Skygrilles
Sales, Website Management & SEO
Industry: Home Improvement & Renovation
Market: Singapore
Role: Sales Engineer / Website & SEO Responsibilities
Skygrilles is a Singapore-based business specialising in invisible grilles, gates and related home improvement solutions.
The Challenge
The business needed to generate enquiries while also strengthening its online presence and search visibility for commercially relevant products and services.
My role combined sales and technical responsibilities with website management and SEO.
What I Did
My responsibilities included:
Managing and developing website content
SEO and on-page optimisation
Keyword targeting
Website page optimisation
Creating and updating website pages
Preparing technical drawings
Conducting site visits
Supporting customers through the sales process
Product presentation and recommendations
Coordinating and supervising installation work
I worked on the website's search visibility, including optimisation of the homepage and targeting commercially relevant terms such as "invisible grille" and "invisible grilles."
Combining Sales & SEO
Working directly with customers provided useful insight into the questions, concerns and search terms that mattered to potential buyers.
This experience helped connect SEO and website content with actual customer needs rather than treating search optimisation as a purely technical exercise.
Business Perspective
The combination of sales, website management and SEO gave me experience across several stages of the customer journey — from discovering a business online to understanding the product, requesting information and ultimately becoming a customer.
Other Selected Projects
Alongside the projects above, I have also worked on websites and digital projects across different industries.
Legrilles
Website and digital work for a business operating in the home improvement and grille industry.
KWCert
Website and digital marketing work supporting an online certification-related business.
Furry Tail Store
Website and ecommerce-related work for a pet-focused online business.
BeadMeWell
Website and digital work for an online retail business.
These projects provided experience working with different website structures, audiences, products and business objectives.
Experience Across Markets
My professional experience has included work across Singapore, Australia and New Zealand, covering SEO, digital marketing, websites, sales and business development.
This combination allows me to look at digital projects from both a technical and commercial perspective — not simply whether a website receives traffic, but whether the website and marketing activity support the wider business.
Looking for Help With Your Website or SEO?
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